Are you getting enough enquiries?

Getting both the text and graphics right in your publicity material will dramatically improve its effectiveness. As well as providing a design service we can audit your material and discuss with you suggestions to enable you to improve the response. Click here for our pages on Publicity Audit or Publicity Design

Do you know how effective your advertising is?

Have you ever worked out the advertising cost per enquiry?  Probably more important, do you know the cost of getting a new customer? Is it increasing or decreasing?   Having received the enquiries do you get your money's worth of sales from them? Are the ratios improving or getting worse?

If you monitor performance for each advertising outlet, you have the ideal means to negotiate better rates from the poorer performers or you have indications where it may be worth increasing the size of your adverts.

Is the value for money that you get for advertising and promotion, improving or getting worse?

If you were to increase your promotion spend by 20% would you get a corresponding increase in sales?  For most companies, simple Management Accounting facilities would help provide you with this information.

By monitoring your business parameters you will have the information you need to be able to CONTROL them.

Do your existing customers keep buying from you? Or have they gone to your competitors?

Most companies recognise that their customers are their greatest asset  -   without them there would be no business. BUT it is reckoned to be around ten times easier to sell another product to an existing customer than to find a new customer. By contacting your old customers more often you would probably get a lot more business!

Can you make sure that your customers think of you first?

If you regularly keep in touch with both old customers and old enquirers, tell them what you have, what you are doing and asking them what they would like, then you can be sure that they will at least consider your products when they make the next purchasing decision. 

Do customer suggestions fall into a black hole?

Or have you set up a mechanism for recording, discussing and then acting on customer suggestions?

We can help set up the relevant databases and Management Accounting to provide the information that you need to MANAGE your marketing expense.